Who makes the decision

Petrol

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Who makes the decision on what to purchase? How much is a joint decision? Are women the main household shoppers? These are the questions we need to ask ourselves when we start our process as to who we should target. Mindreader can help solve some of those questions. In this month section you can see some of the categories we investigate.

Global

  • Select a country from the chart or use the drop down list to take you to the next stage of your journey. The colour key at the bottom of the page explains the data in the chart. If the top question has multiple options you can use the drop down to select the question most appropriate to you.

Global

  • Select a country from the chart or use the drop down list to take you to the next stage of your journey. The colour key at the bottom of the page explains the data in the chart. If the top question has multiple options you can use the drop down to select the question most appropriate to you.

Global

  • Select a country from the chart or use the drop down list to take you to the next stage of your journey. The colour key at the bottom of the page explains the data in the chart. If the top question has multiple options you can use the drop down to select the question most appropriate to you.
Help

Key

  • Answer

  • Do not purchase

  • No input on decision

  • Joint decision maker

  • Sole decision maker

Using Mindreader

1.

Select a country to take you to the next stage of your journey. Use the colour key, dropdown and related topics to help.

help step 1

Using Mindreader

2.

The inner circle shows the chosen country's data.

help step 2

Clicking on the individual parts of this circle will
show data filtered by gender or age.

Using Mindreader

3.

Use gender and age filters to show all data.

help step 3

Using Mindreader

4.

"Show me the highest values", will build your diagram with
the highest values for that question across all sectors.

help step 4

Using Mindreader

5.

Use the circles above the graph to compare
all the data by 2 or 4 markets.

help step 5

You can alternate between markets by changing
the country in the centre of the graph.

help step 5 - 2