How do people use media around the world?

Use a mobile phone for the Internet

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Media is central to everything we do at Mindshare. Our first release from our Mindreader study allows us to look at media on the same level. This particularly helps us look at digital channels alongside more traditional media. Frequency is just the first step on this journey but it can provide fascinating differences from across the world.

Global

  • Select a country from the chart or use the drop down list to take you to the next stage of your journey. The colour key at the bottom of the page explains the data in the chart. If the top question has multiple options you can use the drop down to select the question most appropriate to you.

Global

  • Select a country from the chart or use the drop down list to take you to the next stage of your journey. The colour key at the bottom of the page explains the data in the chart. If the top question has multiple options you can use the drop down to select the question most appropriate to you.

Global

  • Select a country from the chart or use the drop down list to take you to the next stage of your journey. The colour key at the bottom of the page explains the data in the chart. If the top question has multiple options you can use the drop down to select the question most appropriate to you.
Help

Key

  • Answer

  • Never

  • Not very often

  • About once every six months

  • 3 or 4 times a year

  • Once a month

  • Once a week

  • Very often/most days

  • More than once a day

Using Mindreader

1.

Select a country to take you to the next stage of your journey. Use the colour key, dropdown and related topics to help.

help step 1

Using Mindreader

2.

The inner circle shows the chosen country's data.

help step 2

Clicking on the individual parts of this circle will
show data filtered by gender or age.

Using Mindreader

3.

Use gender and age filters to show all data.

help step 3

Using Mindreader

4.

"Show me the highest values", will build your diagram with
the highest values for that question across all sectors.

help step 4

Using Mindreader

5.

Use the circles above the graph to compare
all the data by 2 or 4 markets.

help step 5

You can alternate between markets by changing
the country in the centre of the graph.

help step 5 - 2