• 45% of Australians use their mobile phone more than once a day for calls and text but 45% of Australians never use their mobile phone for the internet.
• 45% of Colombians love TV only 10% love magazines.
• 40% of India will devote absolute focus when reading a newspaper but only 27% will devote full attention to a magazine
• 60% of Hungary love to use the internet for information but only 32% love to use the internet for entertainment.
• 45% of Chile use the internet more than once a day for communicating with others eg. Skype… and 48% of Argentineans use the internet more than once a day for social networks whilst 58% of Brazilians use the internet more than once a day for information.

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